Your online presence often makes a statement before you do.
Through engaging web design and copy, I keep your site fresh, creative, and cohesive with your brand always at the forefront.
It’s all over your therapist’s mouth. It’s all over the internet and Barnes and Noble. Even Justin Bieber wants you to do it. Self-acceptance is the new kale, and although it’s just as good for you, it’s really uncomfortable. Read at TC
It’s widely known that millennials and generations younger are getting married later. The reasons have been speculated all over the internet – abundance of options, focus on career, Tinder, etc. While there is a population that would rather wear their bachelor/bachelorette status over a wedding ring, many still are looking for “the one.” Read at TTTM
As someone who’s followed my heart, worn it on my sleeve, and had it broken many times, I get a lot of dating advice. In fact, it’s pervasive, especially since I’m “still single.” Though well-intentioned, I can’t help but feel ashamed for the decisions I’ve made in the name of love. Is my intuition completely shot? Or are my friends, Reddit, and Askmen.com all wrong? Read at MCM
You know the story. Forces aligned, it was a combination of good timing and hard work, and now you’re receiving that award or writing that book dedication thanking family and friends: “I couldn’t have done it without you.” And it’s true. You couldn’t have done it without them. You needed them, but not in the way you think. Read at MCM
I recently did an artistic nude photo shoot with a talented photographer and now friend of mine. At the end of it, he asked me what was most surprising about the experience. I couldn’t articulate it at the time, but as I thought about it more, I discovered it was the profound realization that beauty really is only skin deep. Read at PGC
When the term “resting bitch face” had its cultural moment, I laughed along. But could never really relate, because I have always had the opposite problem: Resting Nice Face (RNF). Similar to Resting Bitch Face, RNF refers to a person whose face naturally seems to convey a certain emotion, even when they think they’re looking relaxed and expressionless. Read at B
My business partner and I started a menswear site a little over a year ago. Are we a success? Not yet. Has it been worth it? Hell yes. These are the things I’ve learned that have made this experience rich regardless of how much we make. Read at TC
“It’s not going to be easy,” he warned me. He was right. But it wasn’t the hardest thing. Walking away was. Our story didn’t end well, but that’s OK. I’m a better person for it, and here’s why. Buy on Amazon and iBooks.
Unbuckle my shoes
and put flowers in my hair
like you did before.
Worked with fashion brand coach Arlene Guerra to re-imagine online persona for stylist Drew Manares. Complete re-brand and re-organization of site to highlight editorial, celebrity, and retail styling with video coverpage. View Screenshots
Created microsite for newly admitted students to Westridge School based on “Choose Your Own Adventure” concept. Led photo shoot featuring students in casual, fun, spirited poses talking about their favorite campus experiences. View Screenshots
Led re-design of school website in collaboration with Final Site. Built matching portal for parents based on community feedback and direction. Shot video, took photographs, and wrote web content for site news and social media. Improved upon dynamic calendars to allow for text and email alerts. View Screenshots
Built dropship eCommerce site using Shopify. Implemented countdown timer, popup, email address collection/integration, reviews, secure checkout, and promotions such as FREE + SHIPPING. Designed logo and layout to feature items that customers could identify specifically with. View Screenshots
Launched online menswear consignment business from concept to design, development and implementation. Created all branding and built entire website, including shopping cart and email marketing campaigns. Managed photo and video shoots, conducted Q&A with fashion personalities, and wrote feature articles. View Screenshots
Worked with web designers and developers to create and implement banners, e-blasts, and other large-scale promotions in as many as in seven different languages, across ten countries worldwide. Coordinated, QA’d, and sent email blasts reaching over 1M subscribers internationally. Visit Site
Managed online employee portal and created engaging content for 200+ restaurants / employees. Used web platform to communicate internally, foster a sense of community, and highlight achievements. Helped transition from current to new intranet including systems migration, training, and new process communication. Visit Site
Used CMS and SQL database to organize and maintain detailed library of over 1M collected articles and videos, in digital and hard copy format. Supervised production staff of 25+ to ensure accurate and timely delivery of interactive daily publicity report accessible over a variety of digital formats. Visit Site
Created all images and written content, managed email distribution, and monitored feedback. Devised and implemented digital marketing campaigns to increase site traffic. Generated blogs, review sites, newsletters, and web banners to promote online partnerships. Visit Site
Kristen is a dedicated, efficient, dependable, and detail oriented employee, she has consistently delivered high quality work and has met all the deadlines with poise and professionalism. I had the great pleasure to work with Kristen while overhauling the E-Commerce platform, Kristen had to make some critically important architectural decision due to her extensive knowledge of the business requirements. Kristen is very fast in understanding what needs to be done and will never hesitate to step in and do the ‘dirty work’ herself. Her future has no limits. I would wholeheartedly recommend her to any company that needed a strong leader and a committed team player.
Kristen has been my Graphic Design Intern for the past few months and she never ceases to amaze me! She started with us at Simply Green Solutions with a slight background in the Adobe Creative Suite and I am very happy to report that she has mastered key elements to Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. With her help we have produced compelling designs and lay outs for numerous Fortune 500 companies. One very notable project that Kristen handled from beginning to finish was a trade show booth backdrop. The backdrop was designed in Adobe Photoshop and Adobe Illustrator mixing various elements created in vector and raster format. The final product was a 10′ tall by 10′ wide backdrop which was offset printed and used at numerous trade shows that our company has attended. The main project of her internship was the layout, design, and graphic elements for a 24 page product catalog. This product catalog was handed out to thousands of our clients at trade shows across the nation. She utilized her skills in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign to complete a vector and raster catalog that show cased dozens of our products in a clean and easily communicated format. I have very high hopes for Kristen in the future. Her work ethic, positive attitude, and superior attention to detail makes her the perfect candidate at any company. Into the future I would love to work with Kristen again if possible.