If your website is your bread and butter, then I’m your jam.

Your online presence often makes a statement before you do.  I keep it fresh, creative, and cohesive with your brand always at the forefront.


Web Portfolio Writing Portfolio

Web Portfolio

Westridge School

Led re-design of school website in collaboration with Final Site. Built matching portal for parents based on community feedback and direction.  Currently maintaining site by creating video, taking photographs, and writing web content for site news and social media. Improved upon dynamic calendars to allow for text and email alerts. Visit Westridge

The Freck

Launched online menswear consignment business from concept to design, development and implementation. Created all branding and built entire website, including shopping cart and email marketing campaigns. Managed photo and video shoots, conducted Q&A with fashion personalities, and wrote feature articles. Visit TheFreck

California Pizza Kitchen

Managed online employee portal and created engaging content for 200+ restaurants / employees. Used web platform to communicate internally, foster a sense of community, and highlight achievements. Helped transition from current to new intranet including systems migration, training, and new process communication. Visit Calibrate

American Apparel

Worked with web designers and developers to create and implement banners, e-blasts, and other large-scale promotions in as many as in seven different languages, across ten countries worldwide. Coordinated, QA’d, and sent email blasts reaching over 1M subscribers internationally. Visit AmericanApparel


Created all images and written content, managed email distribution, and monitored feedback. Devised and implemented digital marketing campaigns to increase site traffic. Generated blogs, review sites, newsletters, and web banners to promote online partnerships. Visit Frizzy2Silky

Mediamax Online

Used CMS and SQL database to organize and maintain detailed library of over 1M collected articles and videos, in digital and hard copy format. Supervised production staff of 25+ to ensure accurate and timely delivery of interactive daily publicity report accessible over a variety of digital formats. Visit MediaMax Online

Writing Portfolio


5 Surprising Perks of Resting Nice Face – When the term “resting bitch face” had its cultural moment, I laughed along. But could never really relate, because I have always had the opposite problem: Resting Nice Face (RNF).  Similar to Resting Bitch Face, RNF refers to a person whose face naturally seems to convey a certain emotion, even when they think they’re looking relaxed and expressionless. People with RNF appear approachable, and smile without meaning to.

Grunge N’ Art

Sweet Boy Lost (Haiku)

Unbuckle my shoes
and put flowers in my hair
like you did before.

This was one of the poems / art pieces published in Grunge N’ Art’s bi-monthly print magazine.  They printed three of my pieces.  View / Order


It is with great honor that I write this recommendation letter for Kristen Lem. I have known her for the past 5 years on a personal and professional level. On a professional level, Kristen was employed by DVS InteleStream as an Operations Manager. Kristen has excellent communication skills. In addition, she is extremely reliable and savvy with computer software. She managed to lead a group of editors through strenuous times all while keeping calm and motivating. Her sense of humor brighten the staff each and everyday.To this day, Kristen’s style of direction is still mentioned as one of the best examples of leadership.  In the years that I’ve known her, Kristen has demonstrated a keen sense for the arts. She has a fantastic collection of customized jewelry, all created by her and a wealth of knowledge in art history. I have found her to be a pleasant, generous person who is never afraid to take on a challenging task.  Kristen is a great team player and an overall great person. She would be a tremendous asset for your company. I’m happy to provide further information if required.


Sandra Contreras, Digital Media Operator at DVS Intelestream

Kristen is an extremely talented project manager and it’s been an absolute pleasure working with her. She’s detail oriented, organized, and technologically adept, which made my job as a web developer infinitely easier. Her ability to understand HTML, CSS, and other web technologies allowed us to coordinate and complete projects in an efficient fashion without degrading the quality of work.


Saif Ebrahim, Senior Front End Engineer at LinkedIn