Your online presence often makes a statement before you do.

Through engaging web design and copy, I keep your site fresh, creative, and cohesive with your brand always at the forefront.

Website PortfolioWriting Portfolio

Website Portfolio

Westridge School

Led re-design of school website in collaboration with Final Site. Built matching portal for parents based on community feedback and direction.  Currently maintaining site by creating video, taking photographs, and writing web content for site news and social media. Improved upon dynamic calendars to allow for text and email alerts. Westridge

The Freck

Launched online menswear consignment business from concept to design, development and implementation. Created all branding and built entire website, including shopping cart and email marketing campaigns. Managed photo and video shoots, conducted Q&A with fashion personalities, and wrote feature articles. TheFreck

California Pizza Kitchen

Managed online employee portal and created engaging content for 200+ restaurants / employees. Used web platform to communicate internally, foster a sense of community, and highlight achievements. Helped transition from current to new intranet including systems migration, training, and new process communication. Calibrate

American Apparel

Worked with web designers and developers to create and implement banners, e-blasts, and other large-scale promotions in as many as in seven different languages, across ten countries worldwide. Coordinated, QA’d, and sent email blasts reaching over 1M subscribers internationally. AmericanApparel

Frizzy2Silky

Created all images and written content, managed email distribution, and monitored feedback. Devised and implemented digital marketing campaigns to increase site traffic. Generated blogs, review sites, newsletters, and web banners to promote online partnerships. Frizzy2Silky

Mediamax Online

Used CMS and SQL database to organize and maintain detailed library of over 1M collected articles and videos, in digital and hard copy format. Supervised production staff of 25+ to ensure accurate and timely delivery of interactive daily publicity report accessible over a variety of digital formats. MediaMax Online

Writing Portfolio

Beyond Depression: Essays About Feeling Low, Feeling Stuck, And Finding Healing

7 Beautiful Ways Loving Someone With Depression Changed Me

“It’s not going to be easy,” he warned me. He was right. But it wasn’t the hardest thing. Walking away was. Our story didn’t end well, but that’s OK. I’m a better person for it, and here’s why. Buy on Amazon

Modern Chic Mag

The Weird Sign You’re On the Right Path

You know the story.  Forces aligned, it was a combination of good timing and hard work, and now you’re receiving that award or writing that book dedication thanking family and friends: “I couldn’t have done it without you.”  And it’s true.  You couldn’t have done it without them.  You needed them, but not in the way you think.

Project Girl Crush

Your First Nude Photo Shoot: What to Know Before You Go

I recently did an artistic nude photo shoot with a talented photographer and now friend of mine.  At the end of it, he asked me what was most surprising about the experience. I couldn’t articulate it at the time, but as I thought about it more, I discovered it was the profound realization that beauty really is only skin deep.

Bustle

5 Surprising Perks of Resting Nice Face – When the term “resting bitch face” had its cultural moment, I laughed along. But could never really relate, because I have always had the opposite problem: Resting Nice Face (RNF).  Similar to Resting Bitch Face, RNF refers to a person whose face naturally seems to convey a certain emotion, even when they think they’re looking relaxed and expressionless. People with RNF appear approachable, and smile without meaning to.

Thought Catalog

5 Things Every Ambitious Woman Learns When She Starts Her Own Business – My business partner and I started a menswear site a little over a year ago. Are we a success? Not yet. Has it been worth it? Hell yes. These are the things I’ve learned that have made this experience rich regardless of how much we make. 1. You Level Up Starting a business means you are always networking to find people who benefit your company and vice versa.

 

Grunge N’ Art

Sweet Boy Lost (Haiku)

Unbuckle my shoes
and put flowers in my hair
like you did before.

This was one of the poems / art pieces published in Grunge N’ Art’s bi-monthly print magazine.  They printed three of my pieces.  View / Order

Recommendations

It is my absolute pleasure to recommend Kristen Lem as a Creative Content Producer. Kristen and I worked together at American Apparel where she managed multiple projects and aided in the development of those projects. I thoroughly enjoyed my time working with Kristen. She is not only honest and reliable, but she is also incredibly hard-working. Kristen is always ready to tackle any problem head on with strategy and confidence. Her management skills exceeded expectations on every project. She also has a solid understanding of Adobe Photoshop, allowing her to partake in the creative development of those projects as well. She is truly a team player and really brings out the best in her co-workers. Kristen brightens any room she’s in with her approachable demeanor and positive attitude. Without a doubt, I confidently recommend Kristen to join any team. As a dedicated and knowledgeable employee, I know that she will be a huge asset to any organization.

ashley

Ashley Nicole, Retoucher/Graphic Designer at American Apparel

I worked with Kristen Lem for nearly four years. Kristen was an important contributor to many of our projects. She consistently delivered high quality work, met or exceeded deadlines, and assisted her co-workers at every opportunity. When we were under especially strict timelines on projects, Kristen worked a lot of overtime to ensure that our clients were pleased.

pat

Patrick Dean Hodgson, Digital Marketing Manager