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Writing Portfolio

Talk Thirty To Me (March 2017)

Dating in Your 30s: Why You Should Date “More than One” to Find “The One”

It’s widely known that millennials and generations younger are getting married later. The reasons have been speculated all over the internet – abundance of options, focus on career, Tinder, etc. While there is a population that would rather wear their bachelor/bachelorette status over a wedding ring, many still are looking for “the one.” Read at TTTM

Modern Chic Mag (Jan 2017)

Don’t Play Hard to Get. Play Honest.

As someone who’s followed my heart, worn it on my sleeve, and had it broken many times, I get a lot of dating advice. In fact, it’s pervasive, especially since I’m “still single.” Though well-intentioned, I can’t help but feel ashamed for the decisions I’ve made in the name of love. Is my intuition completely shot? Or are my friends, Reddit, and all wrong? Read at MCM


Modern Chic Mag (Nov 2016)

The Weird Sign You’re On the Right Path

You know the story.  Forces aligned, it was a combination of good timing and hard work, and now you’re receiving that award or writing that book dedication thanking family and friends: “I couldn’t have done it without you.”  And it’s true.  You couldn’t have done it without them.  You needed them, but not in the way you think. Read at MCM

Project Girl Crush (Nov 2016)

Your First Nude Photo Shoot: What to Know Before You Go

I recently did an artistic nude photo shoot with a talented photographer and now friend of mine.  At the end of it, he asked me what was most surprising about the experience. I couldn’t articulate it at the time, but as I thought about it more, I discovered it was the profound realization that beauty really is only skin deep. Read at PGC

Bustle (June 2016)

5 Surprising Perks of Resting Nice Face

When the term “resting bitch face” had its cultural moment, I laughed along. But could never really relate, because I have always had the opposite problem: Resting Nice Face (RNF).  Similar to Resting Bitch Face, RNF refers to a person whose face naturally seems to convey a certain emotion, even when they think they’re looking relaxed and expressionless. Read at B

Grunge N’ Art (April 2015)

Sweet Boy Lost (Haiku)

Unbuckle my shoes
and put flowers in my hair
like you did before.

This was one of the poems / art pieces published in Grunge N’ Art’s bi-monthly print magazine.  They printed three of my pieces.  View / Order

Website Portfolio

Drew Manares

Worked with fashion brand coach Arlene Guerra to re-imagine online persona for stylist Drew Manares. Complete re-brand and re-organization of site to highlight editorial, celebrity, and retail styling with video coverpage. View Screenshots

Welcome Microsite

Created microsite for newly admitted students to Westridge School based on “Choose Your Own Adventure” concept. Led photo shoot featuring students in casual, fun, spirited poses talking about their favorite campus experiences. View Screenshots

Westridge School

Led re-design of school website in collaboration with Final Site. Built matching portal for parents based on community feedback and direction.  Shot video, took photographs, and wrote web content for site news and social media. Improved upon dynamic calendars to allow for text and email alerts. View Screenshots

Gaudy Gurl

Built dropship eCommerce site using Shopify. Implemented countdown timer, popup, email address collection/integration, reviews, secure checkout, and promotions such as FREE + SHIPPING. Designed logo and layout to feature items that customers could identify specifically with. View Screenshots

The Freck

Launched online menswear consignment business from concept to design, development and implementation. Created all branding and built entire website, including shopping cart and email marketing campaigns. Managed photo and video shoots, conducted Q&A with fashion personalities, and wrote feature articles. View Screenshots

American Apparel

Worked with web designers and developers to create and implement banners, e-blasts, and other large-scale promotions in as many as in seven different languages, across ten countries worldwide. Coordinated, QA’d, and sent email blasts reaching over 1M subscribers internationally. Visit Site

California Pizza Kitchen

Managed online employee portal and created engaging content for 200+ restaurants / employees. Used web platform to communicate internally, foster a sense of community, and highlight achievements. Helped transition from current to new intranet including systems migration, training, and new process communication. Visit Site

Mediamax Online

Used CMS and SQL database to organize and maintain detailed library of over 1M collected articles and videos, in digital and hard copy format. Supervised production staff of 25+ to ensure accurate and timely delivery of interactive daily publicity report accessible over a variety of digital formats. Visit Site


Created all images and written content, managed email distribution, and monitored feedback. Devised and implemented digital marketing campaigns to increase site traffic. Generated blogs, review sites, newsletters, and web banners to promote online partnerships. Visit Site


It is with great honor that I write this recommendation letter for Kristen Lem. I have known her for the past 5 years on a personal and professional level. On a professional level, Kristen was employed by DVS InteleStream as an Operations Manager. Kristen has excellent communication skills. In addition, she is extremely reliable and savvy with computer software. She managed to lead a group of editors through strenuous times all while keeping calm and motivating. Her sense of humor brighten the staff each and everyday.To this day, Kristen’s style of direction is still mentioned as one of the best examples of leadership.  In the years that I’ve known her, Kristen has demonstrated a keen sense for the arts. She has a fantastic collection of customized jewelry, all created by her and a wealth of knowledge in art history. I have found her to be a pleasant, generous person who is never afraid to take on a challenging task.  Kristen is a great team player and an overall great person. She would be a tremendous asset for your company. I’m happy to provide further information if required.

Sandra Contreras, Digital Media Operator at DVS Intelestream

I worked with Kristen Lem for nearly four years. Kristen was an important contributor to many of our projects. She consistently delivered high quality work, met or exceeded deadlines, and assisted her co-workers at every opportunity. When we were under especially strict timelines on projects, Kristen worked a lot of overtime to ensure that our clients were pleased.

Patrick Dean Hodgson, Digital Marketing Manager